We as Western consumers have much more impact than we think. Not only in our daily activities in and around the house or weekly at the gaspump, but mostly on the other side of the world, by producing and transporting the things we buy and use daily. This book gives you background information and practical tips, so you can make effective changes to reduce your negative impact and create even more positive impact!Get the English book in .pdf
Why 'hidden' impact?
As Western consumers, we have much more impact than we think. Not only with the ‘classics’ such as our car, heating and electricity, but also on the other side of the world, in making and transporting all the things we buy every day. Most of the impact has already taken place before we buy a product in the store!
If you include that hidden impact, you can reduce your impact in a much more effective way. That’s good news!
In addition, we often only look at one type of impact, such as CO2 or plastic. Suppose you only pay attention to packaging, then in theory you could continue to eat meat and fly. Babette takes all kinds of impacts into account, and thus tackles the blind spots in our thinking about sustainability.
When taking hidden impact into account, your sustainable choices really make a difference!
The impact top 10
The top 10 shows us where we cause most of our impact. But more importantly, it also shows us what we can best work with if we want to become more sustainable.
It turns out that the average Dutchman’s stuff is number 1 in the Impact Top 10. Our car takes up number 2. Thereafter come the impacts of our housing and eating meat and fish. At number 5, there’s flying and at number 6, all food except meat, dairy and eggs, is listed, meaning vegetable food and drinks. After that, clothing and textiles, dairy and eggs, personal care in the bathroom and public transport, being the smallest of the impact top 10.
In the spring of 2020 research bureau CE Delft re-examined the top 10 categories. The new data has caused a number of shifts compared to the previous impact top 10. The top 10 shown on the right and described above is the most recent version (2020).
Would you like to know more about the top 10? Let us know if you have any questions via email@example.com. As soon as CE Delft’s report is available, we will share it here.
Calculate your own Impact Top 10 (in Dutch)
Better, Other ways, Less: B-O-L
You can reduce your impact in three ways: choosing better alternatives, searching for other solutions and sometimes a little less is more. Better, Other ways, Less: B-O-L.
Making something ‘better’ means making polluting things cleaner. There’s a lot to gain from that. In recent years, for example, airplanes and greenhouses have become more energy efficient. ‘Better’ is a step on the way to ‘good’. Useful, but still in progress.
By ‘other ways’ I mean a sustainable alternative. And there are already many of them. The train (using green electricity) instead of the airplane, solar panels instead of grey electricity and legumes instead of meat. ‘Other ways’ can lead to a system change.
Half of the Dutch people have difficulties keeping their weight healthy and our houses are full of stuff. Put that next to the two biggest impacts: stuff and eating meat! Less consumption makes the most sense. And maybe a little less will make us happy. The best part is, it’s super easy. You can start today!
Hou je toch meer van lezen in een echt boek dat je kunt vasthouden? De paperback is verkrijgbaar in de boekhandel en verschillende webshops, zoals bol.com.
Digital book (ENG)
We translated The Hidden Impact into English, the content relates partly to the Dutch situation and partly to the United States; it is a draft version, but it is complete. This PDF is perfect for digital reading on your tablet, but less suitable for an e-reader.
Are you inspired by The Hidden Impact and do you want to use parts of it in your own presentations on sustainability? Download this presentation with the essence of the story, short speaker notes and five quiz questions for interaction with your audience.