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What is the better choice?

Avoiding packaging when shopping

Eating a veggie burger instead of a beef burger

Or click here to read more about the hidden impact.

Our gut feeling is that all these packagings are very bad for the ecosystem. But the content of what you buy has a much greater negative impact. Packaging of vegetables contributes to roughly one tenth of the total impact. In the case of animal products, this is up to less than 1%. If the packaging protects the content, it makes a positive environmental contribution. Do throw the packaging in the trash, because plastic ís a problem in nature.

Click here to read more about the hidden impact.

This indeed makes the biggest difference! From the agricultural surface whereof one carnivore can live, 3 to 7 vegetarians or 12 to 20 vegans can be fed. Much more efficient! In addition, a cow emits methane: a 23 times more powerful greenhouse gas than CO2. Also, there is 15,000 litres of water hidden in 1 kilo of beef.

Click here to read more about the hidden impact.

Hidden Impact

We as Western consumers have much more impact than we think. Not only in our daily activities in and around the house or weekly at the gaspump, but mostly on the other side of the world, by producing and transporting the things we buy and use daily. We as consumers ultimately pay for that hidden impact and we keep the system in position. This book gives you background information and practical tips, so you can have a positive influence. Think Big Act Now!

Order now (PDF)

“What a joyous initiative! This book will make the minds think and hopefully generate an important impact.”

Seppe Deckers, KU Leuven
Eco-positive living is a simple idea: contributing more than doing harm.
Find out what you can do to live an eco-positive life!


Paperback (NL)


Hou je toch meer van lezen in een echt boek dat je kunt vasthouden? De paperback is verkrijgbaar in de boekhandel en verschillende webshops, zoals bol.com.

Digital book (ENG)


We translated The Hidden Impact into English, the content relates partly to the Dutch situation and partly to the United States; it is a draft version, but it is complete. This PDF is perfect for digital reading on your tablet, but less suitable for an e-reader.

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