What is 'hidden' impact?

We as Western consumers have much more impact than we think. Not only in our daily activities in and around the house or weekly at the gaspump, but mostly on the other side of the world, by producing and transporting the things we buy and use daily. Most of the impact has already taken place even before we buy a product in the shop.

If you include that hidden impact, you can effectively improve the sustainability of your lifestyle. Let’s go!


Furthermore, we often only look at one type of impact, such as CO2 or plastic. Suppose you only pay attention to packaging, you could theoretically continue to eat meat and fly.

Think Big Act Now takes all types of impact into account, thus tackling the blind spots in our thinking about sustainability. That way, your sustainable choices actually make a difference.