Why 'hidden' impact?

As Western consumers, we have much more impact than we think. Not only with the ‘classics’ such as our car, heating and electricity, but also on the other side of the world, in making and transporting all the things we buy every day. Most of the impact has already taken place before we buy a product in the store!

If you include that hidden impact, you can reduce your impact in a much more effective way. That’s good news!

In addition, we often only look at one type of impact, such as CO2 or plastic. Suppose you only pay attention to packaging, then in theory you could continue to eat meat and fly. Babette takes all kinds of impacts into account, and thus tackles the blind spots in our thinking about sustainability.

When taking hidden impact into account, your sustainable choices really make a difference!